Creative Strategy & Video Production

Performance
creatives that sell

From creative strategy to scroll-stopping video ads, we help e-commerce and DTC brands turn customer insights into test-ready creatives.

Our Work

Selected Work

A selection of creative work across formats, audiences, and storytelling styles.

Proven Experience

Worked With

Trusted by fast-growing DTC and e-commerce brands to build high-converting performance creatives.

Services

Two ways to work

Service 01

14 Days

Creative Strategy Sprint

Discuss Your Creative Strategy

Turn customer insights and ad library research into a clearer creative direction.

Identify potential angles, develop concepts and prepare structured briefs for testing.

  • 01Ad Account Audit
  • 02Audience Research
  • 03Customer Language
  • 04Competitor Landscape
  • 05Swipe File
  • 06Research Analysis
  • 07Creative Opportunities
  • 08Angles & Concepts
  • 09Hypotheses
  • 10Test-Ready Creative Briefs

Service 02

20

Creative videos / month

Discuss Video Production

Short-Form Video Production

Turn creative concepts into short-form video ads designed for paid social and e-commerce campaigns. Focus on editing, execution, and consistent production.

Editing & creative productionFinished video edits for paid social

The Creative Strategy System

Research deeper. Find the gaps. Build what the market is missing.

Most brands don't need more random creatives. They need a clearer understanding of what has already been tested, what their customers actually care about, and where the next creative opportunity is.

Strategic Workflow7-Step Pipeline
  1. 01

    Existing Data

  2. 02

    Audience

  3. 03

    Market

  4. 04

    Insights

  5. 05

    Ideas

  6. 06

    Hypotheses

  7. 07

    Creative Briefs

01

Phase 1: Research

Ad Account Audit & Audience Insights

Before creating something new, we understand what already happened and study public customer conversations:

  • What was tested and what generated results
  • Which angles have already been exhausted
  • Customer frustrations and desired outcomes
  • Purchase objections and fears

02

Phase 2: Strategy

Competitor Landscape & Ideation

Know what your market is already saying before you try to say something different. Research becomes creative ammunition:

  • Offers
  • Active Creatives
  • Formats
  • Angles
  • Hooks
  • Messaging
  • Positioning
  1. 01

    Patterns

  2. 02

    Insights

  3. 03

    Creative Opportunities

  4. 04

    Angles

  5. 05

    Concepts

  6. 06

    Hypotheses

03

Phase 3: Production

Creative Briefs & Execution

01Motivator
02Hypothesis
03Angle
04Concept
05Hook
06Key Message
07Proof
08Visual Direction
09CTA

Turn the strategy into structured creative briefs that our production workflow executes into high-converting videos.

04

Phase 4: Testing & Iteration

The Creative Testing Loop

  1. 01

    Brief

  2. 02

    Creative

  3. 03

    Test

  4. 04

    Data

  5. 05

    Learning

  6. 06 Loop

    Next Hypothesis

The objective is to build a growing body of knowledge around what works for your brand, audience, and market.

Portrait of Salim Chourabi

The Person Behind the Work

Salim Chourabi

Creative Strategy & Video Production

Salim connects the dots between performance data, audience understanding, and competitive research — then turns them into creative concepts and the videos that bring them to life.

Every idea starts with a reason to be tested, and every video is built to execute a clear brief.

Start a Conversation

Contact

Let's find your next winning creative.

Looking for a creative partner for your e-commerce brand? Tell me about your product, your goals and the kind of content you need. Let's discuss your next project.